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6 MOVE CAMPAIGNS

6 MOVE CAMPAIGNS

Hyundai Motor Company mainly organizes its CSR activities into the six central themes of its campaigns “ Dream Move” , “ Next Move”, “Easy Move”, “Safe Move”, “Green Move” and “Happy Move” that capture and reflect the company’s business philisophy in the contributions it makes to the society at large.

Dream Move

Dream Move runs programs that will support start-ups and reinforce the concept of self-reliance for young people and vulnerable social groups to assist in turning their dreams into reality.

1. Looking for Three-Leafed Clovers

‘Looking for Three-Leafed Clovers’ provides children who have lost their parents to traffic accidents with mentoring support and opportunities to explore career options and develop the option of their choice into their dream career.

Started in 2005 with material donations, this program in 2013 shifted its focus to career mentoring by undergraduates. Over the past 11 years, the program has helped about 1,460 children. Since 2015 when it doubled in size, the program has grown to offer 80 children a one-on-one tutoring, on a monthly basis, by 80 mentors on study courses related to their dream career.

While funding the education opportunities of the children’s choice, the program in 2016 formed ties with various business leaders and thus enabled the children to experience working in the diverse worksites of businesses related to their career goal.

2. H-Social Creator

H-Social Creator’ is a planning program through which college students come up with creative ideas to resolve social issues, and then give shape to their ideas.

The students chosen for the first group in 2015 and the second group in 2016 dealt with social issues, including environmental problems caused by fine dust, safety issues arising from technological development, and the effects of the aging population. Firstly, the students met with people experiencing the issues concerned, and they selected key issues based on design thinking methodology.

We hope that all the college students who took part in H-Social Creator will become creative, hands-on people who can resolve social issues based on their experience with us. We believe in an open mindset, and taking action to help the world.

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